Breaking through the clutter of hundreds of other similar products is indispensable for undivided customer attention. Look around you, and you will find that each of your competitors is trying to give their products a unique look. Whether you like it or not, your retail items will get adjudged through products boxes. Innovation in the packaging boxes is incredibly useful to give your products a personality that attracts them. So, how do you create packages that really make a difference in product presentation and seize clients’ heed immediately? You can either get inspiring by the design ideas of some famous brands or come up with your own to reflect creativity. Here is a list of 6 exciting ideas that may stimulate some innovation in your packages.
Clever peep window:
When retail products are concerned, getting them in attractive and eye-catching custom product boxes is incredibly important. With no customizations in the design, it is hard for you to create a stand-out impact. Keeping that in mind, introduce numerous cut-outs in the packaging design by using die-cut machines. This is a relatively new concept, and various brands are unaware of this innovation. Stylize the die-cut windows according to some events’ themes or customers’ preferences. The creative the cut-outs are, the more it will become difficult for the clients to resist the appeal. If customers cannot know what is lurking inside the packaging, there is simply no benefit of using it in presentation matters. The clever see-through window panes make it possible for the onlookers to have a direct glimpse at the packaged items.
The appearance or boxing of an item is the first-ever thing seen in the retail world. It needs to be as compelling as the product itself if you are to make it striking. Design the custom product packaging with a colorful theme having a higher visual bandwidth. This will project an appeal that is hard to get ignore in a retail setting. The hues such as green and red are highly visible to the human eye, while colors like violet have low visual prominence. Incorporate themes in the box design that have maximum visibility. To make them act as icing on the cake, match them with the look and personality of your brand. Such themes tend to enhance the optical eminence of your packaging and give it a more modern look.
When we talk about an attractive appearance with custom product boxes, we must expand our horizons beyond thoughts and embrace them. The more creative we think than the competitors, the better it is for us. The idea here is to feature your packages with foil stamps. In this unique concept, the foil stamping technique is using to stamp a foil of the desired color directly onto the boxes. While there are numerous color options, it is best for you to go for metallic foil. The metallic is associated with luxury meanings and goes on to solidify the image of your items as premium and expensive. To improve the exterior look, even more, you can have a go at the embossing or debossing that produces a real 3D look.
Break the mold:
For packaging to look attractive, it needs to be designing with an unconventional approach. The subjection of packaging design to bold patterns and effects will not help you meet the attraction criterion. This is becoming way too common, and attraction cannot be achieved with rote designs. Think a little out of the box and give your packaging the appealing look it deserves. Nostalgic design is a fine idea that engages the customers instantly. Try introducing some groovy patterns, just like art deco in the packaging design. They not only remind the clients of the beautiful memories but also hook their attention the moment they enter a retail store.
The box attraction is associating with the visual design elements, but it can be achieve with texture too. As the customers will be physically interacting with your product packages, it is vital to engage their sense of touch too. Embellish your boxes with soft-touch laminations and raised UV coatings to add an interesting sensation to the customers’ hands. These customizations will then go on to add a tactile impact to the packages while also making them look compelling.
Attractive designing of product boxes is essential because they are the prime real estate to highlight your product quality. All these ideas are novel and go a long way in differentiating the packages from the rest of your competitors. If you want them to cost you little, it is important to consider buying custom product boxes wholesale supplies.