Google has been urging us to make the shopping experience for users more simplified. What was their significant contribution to this? Google Shopping is a search engine that allows you to find products. Unlike Google Search, where you enter a query and get a text ad that links you to a landing page, Shopping advertisements show you a product with a price and a link to the item.
That’s why it’s so shocking that so many internet businesses have yet to take advantage of this industry-specific marketing.
So, now, let’s look at some of the advantages of Google Shopping in the hopes of persuading the remaining e-commerce businesses to join the party.
Google Shopping has a higher percentage of qualifying clicks. A Google Shopping ad like ‘Shopify Buy on Google’ is similar to a typical Google Search text ad in that you only pay when someone clicks on it. Text advertising is challenging since you must not only be appealing in the limited characters you have, but you must also aim to attract only qualified clicks to your site. Paying for clicks that aren’t relevant is what transforms a Google Ads campaign into a money pit.
If you have an e-commerce store and want to make sure you’re only paying for the clicks you want, Google Shopping is a terrific way to go. When someone searches for anything, you can see the product details right away. It also appears among other similar products.
So genuinely interested customers will naturally click on it; thus, it is beneficial to sellers.
Better conversion rates require better user experience
Google Shopping’s entire user experience is also far more simplified than conventional search ads. When someone clicks on your Shopping Ad, they are taken directly to the product page. They don’t have to sift through your site to find what they’re looking for. Instead, the procedure is made as simple as possible for them. This is a fantastic feature of Google Shopping because it all contributes to the conversion process being streamlined. Being sent directly to a product page means fewer clicks to the point of sale, which means fewer chances for your consumer to become frustrated with your website and leave! This results in a higher cost per conversion and a higher overall return.
Customer intent is obvious
The basic idea of why Google Shopping may be advantageous is found among all of these features and benefits; it’s all about purpose.
Shopping adverts appear when a user’s inquiry suggests that they want to buy anything. You’re not paying for broad clicks via top-of-the-sales-funnel questions like “how do I…” and “what is a…”; instead, you’re paying for folks who are ready to pay for your products.
This purpose aspect is what elevates Shopping advertisements above Search ads only a smidgeon. When you combine this with how the ads appear and where they go later, you’ve got a solid foundation for a strong return on investment.
Goals customized right down to the product
Google Shopping campaigns, instead of grouping keywords together in the case of using ‘Shopify Amazon’ as your listing, combine products. Your whole inventory is there, ready to be advertised and organized in the way that works best for you. Many e-commerce shops don’t have a single aim for all of their items. Typically, profit margins or sales targets.
Differ by product type. One of the most valuable features of Shopping campaigns is putting products together based on their sales targets and then optimizing from there. It allows you to manage what you’re paying for in terms of traffic to specific products.
In a word, Google Shopping advertisements are all about attracting visitors who have a specific goal in mind: “buy something”! Why not put your product in front of them if you’re an online store?
If you are looking to start selling your products on Shopify but want to rank high on Google, using the ‘Shopify Buy on Google’ option is feasible. However, starting on your own can be challenging; therefore, it is best to seek professional help and services regarding software and product listing. If you are looking for such a place, check out the benefits of Channel Sale, a pioneer in inventory management and listing software handling. Here is the link to their website https://www.channelsale.com/