The Amazon platform is booming and sellers can boost their business by optimizing their seller’s profile and most importantly improving the keyword research. Many beginners my mistake assume that Amazon keyword research is similar to any other SEO-based research, but it’s not the truth. Amazon lists your information and leverages multiple factors to decide which products to display at what positions.
Despite the fact that Amazon is different from the traditional search engines, the functioning and ranking work pretty much in a similar way. In conventional SEO, you optimize a web page by doing its on-page SEO covering title tags, meta description, content optimization; in Amazon, you optimize your products to gain more traction.
Similar to Google’s top ten organic results that have the most competition, Amazon has Buy Box that every seller wants to improve visibility. The optimization begins with good keyword research and you have to get it done right to get the right results. If you are new to Amazon and looking for keyword research methods, we have got you covered. In this article, we will have a look at some best tips to perform keyword research that will help you stand apart from the rest.
Amazon keywords and title
Let’s begin with the keyword research for the title of your product which is among the most important aspects of Amazon. The title should be descriptive and should contain the main key phrase that describes the product. The top SEO Reseller services always focus on a highly targeted keyword that will let the buyers find it on the go. Regardless of whether your product is ranking or not on the first page, try to include them in your products’ titles.
Along with the main keyword, include all possible important information in the title like product color, weight, or any special specification. When the titles are descriptive (not very lengthy), it becomes easier for the buyers to get a lot of information right from the title. If possible, also include one semantic keyword related to the product in the title.
Before you pick keywords for your products, do a quick competitive research and see what other sellers have done with their product’s titles. If you find any gap or you think that there is some information missing, consider adding it to your product’s title. You don’t have to create replicas of other sellers’ products, but take inspiration from how they’ve optimized it.
Keywords for product description
Many sellers make the mistake of using the default description for their products and it hinders the organic optimization of the products. The best way for a higher ranking is to optimize the description with the right keywords. For researching keywords for product descriptions, you can find the LSI of the main keywords so that you can also add them to the products. By searching for high-volume LSIs for your main keyword will give you an edge.
You can use any tool to find the related keyword and pick the most suitable ones for your products. Browse the comment section and check what are some common general keywords that the customers are dropping in the comments. You can pick certain keywords from there and check for their volumes. If the search volume is higher, consider adding it to your product’s description.
Don’t use time & date sensitive keywords
While doing the research, don’t pick the time and date-sensitive keywords as they will increase your work in the future. Pick keywords that will stay relevant as long as the products are available for sale. If you notice that competitors are getting ahead by leveraging some unique keywords, perform a quick analysis and check them. Examine if those keywords are relevant to your business and products or not.
You need to keep in mind that product conversion rate has a greater influence on the order of Amazon search results. If you overlook your product details page, the bounce rate will go substantially higher. The higher the bounce rate, the more pathetic sales a vendor will experience.
You also need to optimize your product details page as the A9 will index your keywords and apply them to inform the ordering of the search results. It’s better to use popular keywords that people are searching for without any date or year and then optimize the content according to that.
Use the Amazon search bar
Amazon search bar is a gold mine for keyword research that gives you a lot of related keywords that buyers search to find products. If you are struggling with keyword research, it’s the easiest way to get started. All you need to do is enter one keyword and wait for the auto-suggestions. These auto-suggestions will do wonders for your business. As these keywords come from customers who are looking to buy, you get direct access to their minds.
Once you pick some keywords from Amazon, try searching them on Google to see whether or not products are ranking on SERPs or not. If you notice that the products are ranking on top positions on auto-suggested keywords, consider adding them to your products to gain traction.
Using a keyword research tool
Apart from using the manual methods, you can also use keywords research tools to speed up the research and get ahead of the curve. There are many tools available in the market that will help you speed up the keyword research process. All you need to enter a single phrase and the tool will return you a long list of potential keywords that are all set to get ranked on Amazon.
You can use the Keyword Tool as it offers a dedicated Amazon keyword planner tool that makes the research easier. This keyword planner takes the data from Amazon then processes the data offering the long-tail and LSI keywords. It’s a handy tool to check out the keywords on the go. If you still have any queries regarding keyword research you can connect with a top SEO company in India.
Get started with robust Amazon keywords research and thrive online on better sales and traction on your platform. Begin your Amazon seller journey now, or hone it to the next level with these tips.